SEO Planning And Strategy – The Right Way!

About Guest Poster, David Coveney

David Coveney, has been in marketing since 2003, in various online and offline campaign management roles. Throughout recent years he has made a more permanent move into search marketing in 2006, working in-house and on a consulting basis for clients in the UK. Say hello to David on Twitter.

Overview

SEO, or search engine optimisation, is widely considered to be one of the most beneficial methods of driving more traffic to a site. By optimising both on page and off page factors it is possible to increase the ranking of each of your web pages within the search results. The higher your pages rank, the more traffic you will generate as a result. One of the greatest benefits of search engine optimisation traffic is that it can be highly targeted and specific to the range of services and products you offer generating greater conversions and improving your website ROI.

Setting Goals

Whether you’re new to the SEO arena or are unsure of exactly what can be achieved using this potentially beneficial tool, the first step should be identifying and setting goals. An SEO campaign can take time to come to full fruition but some early results can still be achieved. We will work with you to determine your goals and desirable results before planning a strategy that will help to realise these goals.

Competitor Analysis

As with many forms of online marketing, competitor analysis should be considered a vital step. Spying on your competitors enables us to determine several factors; not only will we able to ascertain the kind of results we will need before you start to see results but we can also use the information harvested from the analysis as a basis for our own search engine optimisation. Internet marketing makes competition analysis easier because all the information required can be found on the search results and on the websites themselves; you just have to know what to look for.

Keyword Research

We can’t overstate the importance of good and thorough keyword research. Keyword analysis indicates the most targeted, the most competitive, and the most beneficial keywords for a campaign. It can highlight niche or long tail keywords that will be useful in generating that early traffic and in the continued generation of highly targeted visitors. Without good keyword research or keyword analysis a website can suffer from poor traffic levels as well as poor conversion rates from visitors that have arrived using too generic keywords.

Site Audit

For existing and established websites, the search engine optimisation challenge differs slightly. Among our range of SEO services, Flat Pack Marketing can complete a full audit of your website to determine the most effective SEO strategy moving forward. We will determine whether any content optimisation, meta tag optimisation, and other on page optimisation is required before calculating the effectiveness of your current or previous link building strategies.

Including SEO In Your Marketing Mix

Search engine optimisation services are not the only form of Internet marketing available and combining several online marketing techniques into a single mix is the most beneficial solution for most businesses and websites. An online marketing mix enables a website to enjoy the benefits of various marketing tools. For example, combining a long term search engine optimisation strategy with pay per click advertising can provide an instant traffic boost from pay per click advertising combined with inexpensive, lifelong traffic from search engine optimisation.

Flat Pack Marketing

As a leading supplier of online marketing in Nottingham, Flat Pack Marketing has already successfully worked with clients on various SEO strategies. As part of our online marketing service we have helped establish new and beneficial sources of traffic and we have improved search engine results for well established websites. By keeping abreast of the regular search engine algorithm changes and implementing the appropriate SEO strategies we can help drive targeted and active traffic to help generate sales and improve your website ROI.

The next 4 steps of successful SEO are Improving Index Inclusion, On Page Optimisation, Link Building and Pay Per Click Management. I can talk to you about any or all of these at the event. See you all there!